Turn impact ambition into a campaign you can run and evidence.
Objectives, audiences, partner organisations, community screenings, surveys and outcome reporting — one system from strategy to evaluation.
- A written impact strategy with measurable goals
- Partner organisations tracked as relationships, not one-off emails
- Survey and outcome data collected as events happen
- Evaluation packs funders can read without a call
What gets in the way today.
Set goals and indicators at the start, then collect against those same indicators all the way through, so evaluation is a read-out rather than a reconstruction.
Community groups, NGOs, educators and campaigners sit in a shared CRM with owners, notes and next steps.
Each event records attendance, audience type, survey responses and follow-on actions at the point it happens.
Benchmarking compares your reach and engagement with similar releases, so a number becomes a judgement.
How impact producers use it.
Objectives, audiences and indicators, agreed with the film team and funders up front.
Build the organisation list, then run outreach sequences with clear ownership.
Screenings, panels and toolkits, each capturing attendance and survey data.
Report against the original indicators, benchmarked and export-ready.
Built around the work.
Design the campaign
Say what change you're aiming for, and for whom.
Build the coalition
Find the organisations already working on your issue.
Activate audiences
Community, campus and virtual events that actually get evaluated.
Evidence the outcome
The reporting funders keep asking for.
A typical week.
Review which partner organisations replied, and reassign the ones going cold.
Confirm three community hosts, send them the discussion guide and RSVP page.
Enter last week's event attendance and survey responses against the campaign goals.
Check indicator progress and share the live portal update with your funder.
"Setting the indicators at the start changed everything. Evaluation stopped being a scramble and became a read-out."
Questions we get asked.
- Can I use my own evaluation framework?
- Yes. Indicators and KPIs are yours to define, including numerical targets and survey denominators.
- Does it handle host-led screenings I don't attend?
- Yes — hosts get their own event page and toolkit, and their reported numbers flow into your evaluation.
- Can two organisations share a campaign?
- Yes. Access is per-person and per-module, so partners see only what you grant.